Making SEO content stand out w/storytelling
CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.
- Part 1 Making SEO content stand out w/storytelling
- Part 2Achieving your SEO growth goals
Show Notes
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·05:30 - The evolution of content creation towards human-centric approaches. Discussed the shift from algorithm-focused to human-focused content strategies, emphasizing the importance of understanding audience needs on a personal level. ·08:45 - Impact of generative AI on SEO and content marketing. Explored how AI technologies have accelerated the production of content, often prioritizing quantity over quality, and the implications for SEO. ·12:10 - Strategies for making SEO content stand out with storytelling. Delved into the importance of storytelling in SEO content to differentiate from generic, AI-generated content and create more engaging, unique narratives. ·15:40 - The role of deep audience understanding in content effectiveness. Highlighted the necessity of having detailed insights into the audience's problems and their journey to solutions for creating resonant and effective content. ·18:55 - Challenges of maintaining originality in SEO content amidst widespread automation. Discussed the difficulties faced by content creators in keeping content original and engaging in an era dominated by automated, cookie-cutter content strategies.
Episode Summary
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·"Horizon Peak has been around for over 10 years now, oh my gosh, it's 11 years." - Jessica Mehring ·"I have been a copywriter and content strategist in the technology industry for my whole career, over 20 years." - Jessica Mehring ·"We have always had a humans-before-algorithm approach to content." - Jessica Mehring ·"It got exacerbated because it got a lot easier to just produce that quantity without the strategic thinking." - Jessica Mehring
- Part 1 Making SEO content stand out w/storytelling
- Part 2Achieving your SEO growth goals
Up Next:
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Part 1Making SEO content stand out w/storytelling
CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.
-
Part 2Achieving your SEO growth goals
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